Week 13 Marketing Channels

 

Marketing channels, also known as distribution channels, refer to the different methods and pathways through which businesses get their products or services to customers. These channels help to bridge the gap between the production of goods and services and their consumption by the end-users.

There are different types of marketing channels that businesses can use to reach their customers, and each channel has its advantages and disadvantages. There are a few different types of marketing channels and businesses use a combination of those different methods to hit different audiences.